How to Run a Giveaway On Instagram

Have you run a giveaway for your business on Instagram yet? Have you run one that sucked? It’s ok. Secretly- we all have! In this post I am going to break down How to Run a Giveaway on Instagram in the easiest way possible! I asked on My Insta-stories @champagneandtequila for your questions, so here are the answers!!


Why do an Instagram Giveaway?

Giveaways on Instagram are a great way to do a few things;

  • grow your following
  • up your engagement
  • give back to your loyal followers

What to giveaway?

ANYTHING. People love free stuff. Kind of. Do yourself a favour and choose a giveaway that is relevant to your following. Always remember that you are probably going to do more giveaways down the line. If you start off with an extravagant giveaway to mark 500 followers, then you are going to be really put out by 10k.

I recommend running a giveaway once you have reached 1,000 followers. Something simple like a product from your store or a meal or service. Generally the big mile stones to celebrate are 1k, 5k, 10k, 25k, etc. You are more than welcome to run a giveaway at  500 followers, just make sure its something modest.

Some examples of enticing giveaways are;

  • Products from your store
  • Gift cards (your shop, amazon, Starbucks, etc)
  • Free service (eg, Free Lash set, free massage, consultation, etc)
  • Purchased Product (ipad, iphone, laptop, etc)
  • Discounts
  • Membership
  • Tickets
  • Phone call (experts for advise or guidance)
  • Books or Apps

How to get the best results?

Running a giveaway when you have a smaller following isn’t always easy. This is just simply because you have a smaller audience. In order to get the best results for a successful giveaway take these tips into consideration.

  1. Create a high quality image to post. Especially if you ask entrants to share the image. Most ‘Gram-ers are not going to share something that isn’t aesthetically pleasing or neutral.
  2. Write a clear and concise caption with very straightforward actions on how to enter
  3. Include any rules or limitations (e.g “only open to Canadian Residents”)
  4. Make sure you ask entrants to follow you and tag a friend or two. This is a great way to help your giveaway post spread! If you have 1000 followers and lets say 250 enter the giveaway, but they each tagged 2 friends thats 500 extra eyes on your account and potential followers gained.
  5. Take giveaways as a chance to share a passion or start a mini movement. Giveaways that have an emotional connection are always more intriguing to your audience.
  6. Don’t be afraid to sponsor the post. You can even put a small $5 daily budget behind it and you will be SHOCKED at the results.
  7.  Promote that you are going to launch your giveaway before you actually do!
  8. TELL EVERYONE. Do yourself a favour and send a DM to some of your Insta BFFs, friends and family telling them the details and another quick message when you actually post!

How to choose the winner?

Ok, this is the part that most find overwhelming. Choosing the winner of a giveaway, especially when there are thousands of entries can be a pain in the tokus. I like to use this site to randomly pick the comment of the winner.

I find it most effective to use the comment picker site and then when the comment is being picked I record the process on Insta stories so that there are no questions about the winner.

How long should the giveaway run?

This is totally up to you. I have found the best results come from giveaways that run no longer than 3 days. This is because users enter, follow, comment and then they move on to something else. The major key to a successful giveaway is to use it to ramp up or promote something, If your audience dies out and forgets about you, what’s the point right?

Live Example

One of our fave shops and accounts Bella Buddha Beads just recently ran a giveaway to celebrate their new merch. Here is a great example of a giveaway and caption I would use!


Well, I hope I answered your big giveaway questions! If you have anymore PLEASE don’t be shy and leave them below! I promise I will answer them the best I can!


Leave a Reply

Your email address will not be published. Required fields are marked *